Social Media Advertising
Social media is a crucial tool for business development, and Silverfox is one of the industry’s leading social media marketing agencies. We offer social media advertising services that can help you reach your social media marketing objectives, whether you want to increase your social media following or drive targeted leads.
Services for paid social advertising that are top-notch
There are several unique ways to reach people through social media, and they all have advantages. Thus, businesses across almost all industries are able to engage, inform, and convert their target audiences using social advertising
Get in touch with us to discover how our marketing agency can promote your business, grow your sales, and increase customer loyalty. Feel free to contact us by phone to arrange a personal consultation.
You can reach a strategist directly by calling [Insert Contact number here] or by filling out our online form to find out more about the benefits of social media ad management!
Here are 7 ways we can help you grow your business with social media advertising
You can take advantage of these seven benefits when using our social media advertising services:
- Ensure your business reaches the right audience
- Develop campaigns designed to achieve your advertising goals at a cost-effective price
- Get the greatest return on investment (ROI) and results from your advertising spend
- Bring your brand to the attention of your target market’s most valuable users
- Improve customer loyalty to encourage repeat purchases and word-of-mouth recommendations
- Visitor, subscriber, and more remarketing
- Data-driven targeting and messaging with artificial intelligence and machine learning
Embrace social media advertising that will help you accomplish your goals and make your business more successful.
Manage social media ads with a complete solution
Silverfox lets you manage your social media advertising on LinkedIn and Facebook without having to handle the technical aspect. When it comes to managing social media ads, our team of experts and graphic designers handle the entire process.
Your business will benefit from our social media ad management services by receiving:
- Account manager for social media advertising
- Dedicated team that responds quickly (within 24 business hours)
- Establishing social media advertising accounts quickly
- Customized advertising strategies for every platform you choose
- Advertising campaigns, including remarketing campaigns, that are unique
- User interests and intent are taken into account for advanced demographic targeting
- Dedicated account manager will provide monthly or weekly consultations
- Analyzing and reporting on campaigns monthly or weekly
We also offer network tracking pixels for your site if your company has never advertised on social media before. You can do this by remarketing stray customers to your ad campaign.
Social media advertising services are used by whom?
You can use social media advertising services regardless of whether you’re selling to consumers, businesses, or via e-commerce. People enjoy spending their time in places where they enjoy being.
The social media campaign created by Silverfox will be tailored to your business model in combination with our other social media advertising services.
With our social media advertising service, we can increase engagement with your audience, drive conversions, or raise your brand awareness. Our team can help you determine the best approach for your business.
Content will be created that is unique to your company and keeps up with the most current marketing trends.
What is the best platform for managing social media ads?
Almost all social media platforms offer paid advertising options on the Internet, but it’s essential to choose the platform that will enable you to reach the right audience.
If you want to be successful in your campaign, you should consider some big names in the field. Among them are: Facebook, LinkedIn, YouTube, Snapchat, Twitter, Pinterest, and Instagram.
With Silverfox, we offer a variety of social media management services that our social media strategists can help you choose the best options for your business. Your company can increase its return and achieve better results by focusing on the most useful networks for your business.
Find out what each platform can offer you below:
Social media platforms for advertising
Advertising on Facebook
The biggest social media advertising platform is currently Facebook, and it is likely to remain so. The number of daily active Facebook users stood at 1.47 billion in June 2018.
Social media advertising trends are widely credited to Facebook. Almost every business can benefit from Facebook advertising, which is a great place to begin with social advertising. Facebook offers businesses and advertising agencies an opportunity to reach audiences according to their campaign objectives. Many options are available, including awareness campaigns, engagement campaigns, traffic campaigns, and conversion campaigns.
In addition to photo and video ads, users can use the following features: Facebook Instant Experiences, carousel ads, and slideshow ads.
An advertisement can be displayed in a carousel format that shows users up to ten images or videos at a time. By using one creative, advertisers are able to direct people to different parts of their website.
Slideshows allow users to convert still images into video advertisements.
Advertisers can create immersive advertisements using Instant Experiences, which allows them to use photo, video, text, carousels, product feeds, and more, all on one page.
Because of its location within the Facebook app, it guarantees a smooth and fast experience for users. Based on the goals of the campaign and the content available to advertisers, each of these tools offers its own benefits.
Furthermore, Facebook offers advertisers targeted ad formats that allow them to target a specific demographic, interest, or behavioral target. Besides targeting users based on where they shop, Facebook can also target users by where they travel!
Advertising on Instagram
The advertising systems of Instagram and Facebook are similar, since Instagram is owned by Facebook. Instagram’s advertising revenue has steadily increased since 2015. Comparing December 2017 with the same period a year earlier, Instagram ads increased by 28 percent.
An Instagram advertising campaign creative depends heavily on visuals, if not completely on them. No matter how great your product is and how great your customer service is, if you don’t have good visuals, your Instagram marketing campaign will suffer.
Like Facebook, Instagram offers the same types of ads: photos, videos, carousels, slideshows, and Instant Experiences. Additionally to campaign objectives, Instagram also provides users with the option of designing campaigns based on campaign metrics, including click-throughs to websites, app installs, engagements, and video views. The same targeting options are available for Instagram advertisers as they are for Facebook ads.
There is even an Instagram analytics platform for them.
Advertising on Twitter
The number of Twitter users tweeting and scrolling through their feeds each month is over 330 million. These users can be reached through Twitter’s paid advertising features. In Twitter advertising, business owners can select the objective they want to pursue, such as driving traffic, increasing engagement, raising awareness, increasing video views, increasing followers, or building app installs and app re-activation.
In addition to location, gender, languages, device, platform, and carrier targeting, Twitter also supports paid advertising.
Unlike most other social networks, Twitter has two distinctive features. Tweets featuring Pinterest searches can be targeted by Twitter keywords. Besides matching users with specific accounts, Twitter also allows users to target people with similar interests.
Consider, for instance, including the Twitter accounts of those who follow your competitors in the target audience if you want to reach those who follow your competitors. In order to avoid targeting any specific accounts, it’s very important you don’t search for their followers. The users you’re targeting are similar to the followers you have.
Advertising on Pinterest
There are currently over 200 million monthly active Pinterest users, according to statistics compiled by September 2017. Advertisers using Pinterest can choose advertising objectives and create campaigns.
In addition to brand awareness, engagement, traffic, and app downloads, Pinterest advertising offers video awareness. Moreover, Pinterest allows you to shape your audience targeting in a few different ways.
Keywords and interests can be used by advertisers to target specific audiences. Whenever you target products by interests, the Pins you see will be based on the user’s interests and the categories he or she browses. Each interest category has additional segments that advertisers are able to choose from. Keyword targeting allows advertisers to choose phrases and words relevant to a particular search. Pins are displayed in search results when this targeting is active.
When creating a campaign, including keywords and interests is best practice. You can also target your engagement through email lists and see some demographic information on Pinterest. Platforms with location targeting are less likely to provide demographic information.
Advertising on LinkedIn
Advertisers can choose from three different LinkedIn ad products based on campaign objectives:
- Advertisements in text
- Content sponsored by sponsors
- InMail Sponsorship
The LinkedIn feed is populated with sponsored content. Messages sent as Sponsored InMail to LinkedIn users are forwarded to their inbox. A desktop LinkedIn feed automatically displays text ads around the area.
With regard to employee and company-specific targeting, LinkedIn is particularly adept. LinkedIn lets businesses target customers based on industry, position, seniority, and company size in addition to age and location demographics.
A heating and air conditioning company is an example. LinkedIn could be used to recruit top talent in the local area as part of an HVAC company’s advertising strategy. In fact, they could market their business or products through a LinkedIn ad campaign.
Advertisement on YouTube
Having over 1.3 billion users, YouTube has become much more than a video watching site. In fact, YouTube is the second most popular search engine worldwide behind Google.
In TruView in-stream ads, Facebook, Twitter, Linkedin, and YouTube advertising companies recommend that businesses with short videos of 6 to 15 seconds use YouTube advertising. Users are shown these ads before viewing a video. In addition to social media advertising, social media advertising companies can also recommend YouTube advertising, which appears in search results as TruView discovery ads, for companies that have longer video ads.
Businesses that possess these assets are able to target YouTube ads to potential customers based on demographics, interests, and keywords.
Advertising on Snapchat
The average Snapchat user age is 34 and under, with 187 million daily active users. You can invest in Snapchat if your audience has a median age of under 34 years old.
Snap Ads, Filters, and Lenses are three ways to create an ad on Snapchat. While scrolling through a friend’s Story, users see snap ads. In order to select an overlay on a photo or video, users swipe through options to find filters. A specific location may use these for an event. The user can also apply lenses to a photo or video but the images and videos can be altered, depending on how the user wishes.
Could I benefit from social media advertising?
Hiring an employee to do your campaign in-house can be one of the largest expenses of your social media advertising campaign.
Therefore, you must pay for their social media advertising services and add them to the payroll. It’s important to create copy, graphics, videos, optimize campaigns and content, monitor, and report on social media advertising.
Since social media is constantly evolving, those who work in this field need to stay on top of the latest tools, trends, and advertising policies. In order to maintain effective campaigns, social media advertising companies keep up with trends and policies.
It is important to consider your budget, the resources available to teach your employee the tricks of the trade, and how fast you need results when deciding whether or not to hire a social media advertising consultant.
A social media advertising agency is the best option if you’re looking for someone who can jump into your project right away.
With their expertise and knowledge, you can likely get the results you want. As well as saving you from adding someone to your team, it makes life much easier.
Choosing a company that offers several packages with different price points is crucial for your success. Using social media advertising is a great way to reach consumers, but if you don’t know where to start, our social media experts can help you determine the right strategy for you.
If you choose a social media advertising agency, be sure to ask them if they will provide you with detailed reporting and feedback about the campaigns. Silverfox will provide detailed social media advertising reports and performance updates to help you gauge the effectiveness of your social media advertising campaign.
You can obtain social media advertising reports every month or every week from Silverfox. The social media advertising management services we provide will let you know precisely what is happening with your campaigns.
In addition to knowing how many people saw your campaign, what actions occurred after they saw it, and how they will target the right people so they see the most likely candidates for the campaign, an advertising company for social media must be able to provide you with these metrics!
How to choose the best paid social ad agency
You may have difficulty choosing the perfect agency out of all the ones out there. You don’t have to worry – it won’t be as difficult as you think!
You can use our three tips to quickly find an agency and manage your social media ads.
1. If you’re looking for specific services, make sure they offer them
It’s crucial for small businesses looking to make a big impact on social media that they work with an agency that provides the services they need. When considering an agency, find out whether it offers services such as running social media campaigns for you.
2. You should find a listing of the company’s social media advertising costs
All of the top social media advertising agencies will put their prices on their websites.
What is the reason?
A potential client or even the company itself does not want to waste their time.
The absence of transparency in an agency’s pricing may indicate that the services being offered are hidden costs, or that it doesn’t have a defined pricing structure.
Transparent pricing indicates, however, that an agency is looking for serious clients and is committed to finding them. In addition, they want you to be aware of how their social media advertising services are priced upfront.
3. Research extensively
Social media agencies are not the first company that you should hire.
In addition to helping you make an informed choice, researching a lot of options can give you a sense of a realistic budget, help you discover services you weren’t aware of, and let you meet a lot of different resources.
Prior to signing, it is important to learn about the company. Make sure you take the time to learn about the results they have delivered for clients, their history as an agency, and what social media advertising services they provide.
Get in touch with one of the top social media advertising companies!
Businesses can work with Silverfox’s social media experts to determine where to spend their social media advertising budgets for the best return. We have social media experts with experience in social media advertising at Silverfox ready to help you.
We have helped our clients achieve over $3 billion in sales and 7 million leads.
For more information about our social media ad management services, feel free to contact our team for a free quote.
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