DIGITAL MARKETING MASTERCLASS
APRIL 22-23 AT NEW JW MARRIOTT (DOHA CITY CENTER)
INQUIRIES: +974 6688 1044
EMAIL US AT marketing@silverfoxdigital.com
OUR MASTERCLASSES CONSIST OF 2-DAYS OF INTENSE DIGITAL MARKETING TRAINING WITH A HEAVY DOSE OF HANDS-ON KNOWLEDGE TAUGHT BY LONG-TIME USA DIGITAL MARKETING EXPERT, MICHAEL STELLWAG. MICHAEL IS AN INTERNATIONAL MARKETING TRAINER WITH 25 YEARS EXPERIENCE IN DIGITAL MARKETING WITH SOME OF THE WORLD’S MOST RECOGNIZED BRANDS.
Book your Space at the Most Comprehensive Digital Marketing and Social Media Masterclass – Become a Digital Master in just 2-Days
DIGITAL MARKETING MASTERCLASS
APRIL 22-23- 2-days Course (Thu – Fri) from 8:00AM to 5:00PM
- The new JW Marriott (Doha City Center) with plenty of coffee, buffet lunch, and free valet parking
- Social Media Strategy Training & Theory, giving you a strong foundation of understanding of all major social media channels
- Hands-On Experience of Entire Social Media Spectrum, enabling you to confidently manage your own social media strategic and day-to-day planning
- This course is suitable for your marketing/sales team who wish to design and create end-to-end digital marketing strategies for your organization
- This course will enable your team to achieve the highest level of practical skills needed to succeed in Digital Marketing
- Topics covered under our course include, but are not limited to:
- Introduction to Digital Marketing
- Search Engine Optimization: On Page Optimization
- Search Engine Optimization: Off Page Optimization
- Mobile Marketing and Optimization
- SEM – PPC Marketing
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Affiliate Marketing
- Funnel Marketing and Growth Hacking
- Web Analytics
- Content Marketing & Conversion Rate Optimization (CRO)
- Full Workbook, Notes, and Best Practices
- Certificate of Achievement
- Taught by 25-year Digital Marketing Expert from USA, having held leadership roles around the world with companies such as Southwest Airlines, UBS, Orbitz.com, Singapore Airlines, Qatar Airways. Currently CEO of SilverFox Digital Communications, Inc.
Avail 10% Discount and Pay QAR 4,495 When You Book Until APRIL 15.
BOOK YOUR SPACE NOW!
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About The 2 Day Digital Marketing Masterclass:
Our Digital Marketing Masterclass teaches you everything you need to know about Digital Strategy, Communications, Design, Advertising, SEO, SEM, SMM, and Reporting. You’ll be well-rounded on all things to do with digital marketing by the end of this course.
Course Overview
Day One
Our students get a firm foundation in digital marketing strategy on day 1. We equip all trainees to speak as well about their strategy as they do to complete their own digital campaign.
- Digital Marketing Fundamentals
- Website Building
- Content Creation
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
Day Two
Digital Marketing Hands-on Lab – a day full of real-life case studies, exercises, and situations where you’re at the controls and reporting to a Board of Directors. This is where you take your learnings and apply them with our guidance and direction.
- Social Media Marketing
- SMS & Mobile Advertising
- Email Marketing
- Digital Growth Hacking
- Targeting Techniques
- Defining KPIs
- Social Media Account Set-up
- Website Content Management
- Visuals Lab – how to
- Simulation: Digital Marketing Presentations on Realistic Business Situations
FREQUENTLY ASKED QUESTIONS
Who should take this course?
Anyone who is interested to develop their presentation skills will be able to keep up in this course. Students will be able to accelerate their knowledge to the point they can apply it to their business or career immediately. The course is suitable for all levels – beginner, intermediate and professional.
What is included in the training?
Students will receive two-days of 5-star training and facilities. Located at one of Qatar’s premier 5-star properties, students will get training materials, presentation skills cheat sheets, a high amount of hands-on training, a certificate of achievement, and will become part of an alumni community to serve as a network and help group for months and years to come.
What do I need to bring to the class?
All you need to bring is a laptop computer. If you don’t have one, let us know and we can provide a rental for a fee of QAR400.
What is the focus of this course?
We teach social media from a PR & Communications background as well as a Commercial & Sales perspective. With 25 years digital marketing experience, you’ll be taught a well-rounded view of social media and be able to convey it throughout your organisation immediately. You’ll also learn the latest techniques to drive visits, followers, downloads, sales, and more, in a hands-on format.
What forms of payment are accepted?
We accept Cash, Bank Transfer, Credit Card, Cheques, or in select cases, Corporate Purchase Orders. All payments must be made on Day 1 of the course or before. For your convenience, we offer a payment collection service as well, where you can pay from the comfort of your home or office.
About the Instructor – Mr. Michael Stellwag from USA
Michael Stellwag is a 25-year marketing veteran from Chicago, Illinois, USA. He has a bachelors degree in Aviation Management from Embry-Riddle University, and an MBA from the University of North Texas. He has worked in leadership roles with Southwest Airlines, UBS Warburg, Orbitz.com, Singapore Airlines, Qatar Airways, and Qatar 2015.
Michael has led marketing efforts at some of the best travel companies worldwide, applying commercial business principles in everything he does. Under Stellwag’s leadership, luxury airlines, such as Singapore Airlines and Qatar Airways have won numerous advertising industry accolades for their efforts in promoting their premium products online.
Stellwag later moved to the Qatar sports industry by joining Qatar 2015 to help organise the most important sporting event seen in the gulf, the world cup of handball. His efforts were instrumental in driving awareness and engagement with the 24th Men’s Handball World Championship.
He later founded SilverFox Digital Ltd, a Dublin-based boutique marketing communications firm. His company consults clients such as beIN Media Group, Hamad Medical Corporation, Qatar Foundation, Qatar Post, and numerous other retained clients around Qatar
Known as the SilverFox, Michael has spoken at numerous conferences around the region and in the United States. He’s also trained and consulted clients including top-tier consulting firms, hedge-funds, money managers, and educational institutions, particularly on digital and social media topics. He helps clients across the Middle East solve digital marketing & social media problems. Silverfox covers strategy through to execution. He consults on topics including Digital Media (programmatic, SEO, and SEM), Social Media (strategy, community, and marketing), Content Creation, Web Development, Mobile Marketing, Data Science, E-commerce, and more.
More recently, Michael has joined Clearspan Strategic LLC, a Chicago-based business consultancy, and is representing numerous US-based technologies including Pharmaceuticals and Cyber Security platforms across the MEA & ISC region.
Michael is a founding partner of a new Online Travel Agency being formed to serve the MENA travel market called Yallajet (to be launched in Fall of 2019).
Call Us To Learn How You or Your Organisation Can Benefit From These Diverse Skill-Building Courses
Contact Silverfox Training: +974 6688 1044 or marketing@silverfoxdigital.com
