Video Marketing Services

 

Here’s why you need to implement video marketing in your business

As the Internet continues to evolve, it is imperative to keep adapting your marketing strategies to meet new and innovative methods of gaining the attention of prospective clients online.

Several marketing strategies remain strong (at least for now), so you might consider including them in your advertising campaign. In addition to SEO, PPC, email marketing, and social media marketing, these strategies have proven effects.

But video marketing continues to grow with every passing year, and its popularity is only going to grow. Thanks to its seamless integration into your existing marketing strategy, you won’t need to change a thing.

Sixty-six percent of businesses said they were not using video marketing in 2016 – yet 61 percent in 2015 weren’t using it then.

There’s nothing more convincing than that kind of growth to prove that video marketing is having a considerable impact on e-commerce – but what has made it so effective?

We’ll talk about some of the many advantages of using video marketing in your business here, in this section.

Is video marketing something that I should do?

You first need to understand what video marketing is before you can fully appreciate why you need it.

To attract and market your business to your target audience, video marketing campaigns are filmed, edited, and shared online.

This goes well with SEO tactics, since it increases user engagement and at the same time, makes your websites more useful for users. Additionally, videos can boost your search engine rankings.

Furthermore, video PPC ads are much more likely to be clicked upon by consumers than banner ads, and including videos in your emails can encourage subscribers to click on your website.

Using your most recent videos in your email or social media campaigns will allow you to also incorporate video marketing.

How can your videos be more informative?

There are many different types of videos you can create, and if you are just starting out with video marketing, the possibilities are virtually endless, but there are a few topics that seem to be most successful.

1. Show off your facilities and introduce your people

You can also produce videos showcasing your facilities and employees.

This type of video isn’t appropriate for every kind of business, but it’s ideal for organizations collaborating with clients or creating a business model where key employees are the means to get the job done.

Potential customers can get a better sense of what to expect when they partner with your business when they see both of these elements.

2. Instructions on how to do something

Showing users how your product works is always a good idea if your product requires a lot of direction.

Showing your product works, like peeling and slicing apples while it is being created, will demonstrate the effectiveness of your product and demonstrate how it works to your customers.

In addition, you might want to share video instructions for cleaning the product or any other process for which a video would make it easier for users to comprehend.

3. The process of manufacturing your product

Using videos can also help you demonstrate how your product is made to potential customers. Specially for companies with unique products or processes, such as those that make their products, this form of advertising works well.

If your company produces t-shirts from recycled ocean plastic, for example, customers may wonder how you do it. If you can show how you do it, it would be very appealing. Making them aware of where your products come from helps them feel more connected to the brand.

4. Testimonials from customers

You can advertise your business effectively by using videos of customer testimonials. 94% of B2B marketers say customer testimonials are effective content marketing tools.

Customer testimonials can demonstrate to interested customers the good quality, effectiveness, and cost-efficiency of your work, which they appreciate before they purchase or agree to your product or service.

Video is a great marketing tool for any company. But why should you start using it?

With videos, you can demonstrate your products and services instead of simply telling people about them. Marketing strategies like these make it easier for you to engage directly with prospective customers and help them during their buying process.

There are plenty of statistics showing that video can work as a powerful marketing tool – and you don’t just have to take my word for it:

  • Your click-through rate is increased by 200-300% when you include a video in an email.
  • The likelihood of a user buying a product increases by 64% when they watch a video.
  • More than 90% of users report that watching product videos helps them make a decision.
  • Executives prefer watching videos to reading text by 59%.
  • Up to 80% of conversions can be increased with a video on your landing page.
  • 35 % of all online advertising consists of video
  • 80% of users will watch a video instead of reading a whole content page.

Unconvinced? You can learn 28 surprising video marketing statistics in our blog post.

Do you need any special equipment or knowledge to begin video marketing campaigns?

Making videos for your website may seem like a lot of work, but it is actually quite simple and can prove to be very rewarding for your business.

A high-quality smartphone such as an iPhone or Android can be used to create branded videos. Make professional-looking videos by using video editing software like these, as well as a tripod like this one.

How does video marketing work in your experience?

In the event you use video marketing for your campaign, what kinds of videos do you share? Success or failure? Certain videos seem to fit some industries better than others?

If you have any experience to share, please leave a comment below or contact us directly at [Insert contact number here] for a free consultation.

Silverfox is an all around digital marketing company in Qatar that offers a wide variety of services from video marketing to SEO. That is why, when in doubt, trust Silverfox!

Is video marketing something that I should do?

You first need to understand what video marketing is before you can fully appreciate why you need it.

To attract and market your business to your target audience, video marketing campaigns are filmed, edited, and shared online.

This goes well with SEO tactics, since it increases user engagement and at the same time, makes your websites more useful for users. Additionally, videos can boost your search engine rankings.

Furthermore, video PPC ads are much more likely to be clicked upon by consumers than banner ads, and including videos in your emails can encourage subscribers to click on your website.

Using your most recent videos in your email or social media campaigns will allow you to also incorporate video marketing.

How can your videos be more informative?

There are many different types of videos you can create, and if you are just starting out with video marketing, the possibilities are virtually endless, but there are a few topics that seem to be most successful.

1. Show off your facilities and introduce your people

You can also produce videos showcasing your facilities and employees.

This type of video isn’t appropriate for every kind of business, but it’s ideal for organizations collaborating with clients or creating a business model where key employees are the means to get the job done.

Potential customers can get a better sense of what to expect when they partner with your business when they see both of these elements.

2. Instructions on how to do something

Showing users how your product works is always a good idea if your product requires a lot of direction.

Showing your product works, like peeling and slicing apples while it is being created, will demonstrate the effectiveness of your product and demonstrate how it works to your customers.

In addition, you might want to share video instructions for cleaning the product or any other process for which a video would make it easier for users to comprehend.

3. The process of manufacturing your product

Using videos can also help you demonstrate how your product is made to potential customers. Specially for companies with unique products or processes, such as those that make their products, this form of advertising works well.

If your company produces t-shirts from recycled ocean plastic, for example, customers may wonder how you do it. If you can show how you do it, it would be very appealing. Making them aware of where your products come from helps them feel more connected to the brand.

4. Testimonials from customers

You can advertise your business effectively by using videos of customer testimonials. 94% of B2B marketers say customer testimonials are effective content marketing tools.

Customer testimonials can demonstrate to interested customers the good quality, effectiveness, and cost-efficiency of your work, which they appreciate before they purchase or agree to your product or service.

Video is a great marketing tool for any company. But why should you start using it?

With videos, you can demonstrate your products and services instead of simply telling people about them. Marketing strategies like these make it easier for you to engage directly with prospective customers and help them during their buying process.

There are plenty of statistics showing that video can work as a powerful marketing tool – and you don’t just have to take my word for it:

  • Your click-through rate is increased by 200-300% when you include a video in an email.
  • The likelihood of a user buying a product increases by 64% when they watch a video.
  • More than 90% of users report that watching product videos helps them make a decision.
  • Executives prefer watching videos to reading text by 59%.
  • Up to 80% of conversions can be increased with a video on your landing page.
  • 35 % of all online advertising consists of video
  • 80% of users will watch a video instead of reading a whole content page.

Unconvinced? You can learn 28 surprising video marketing statistics in our blog post.

Do you need any special equipment or knowledge to begin video marketing campaigns?

Making videos for your website may seem like a lot of work, but it is actually quite simple and can prove to be very rewarding for your business.

A high-quality smartphone such as an iPhone or Android can be used to create branded videos. Make professional-looking videos by using video editing software like these, as well as a tripod like this one.

How does video marketing work in your experience?

In the event you use video marketing for your campaign, what kinds of videos do you share? Success or failure? Certain videos seem to fit some industries better than others?

If you have any experience to share, please leave a comment below or contact us directly at [Insert contact number here] for a free consultation.

Silverfox is an all around digital marketing company in Qatar that offers a wide variety of services from video marketing to SEO. That is why, when in doubt, trust Silverfox!

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We help Qatar’s companies build and deliver marketing strategies and marketing investment returns.

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